Whereabouts in  are you from? http://internationalschoolofleadership.us/125-mg-zoloft-for-ocd-3ad1.pdf 100 mg zoloft too much  Sure, no doubt. And I -- just to be clear, I'd there's not -- the cost we're spending this year is not highly, kind of onetime cost. I mean, we do have some onetime costs, some of those get capitalized. But there's a lot of people involved. There's -- we have people in the newsroom involved, we have ad sales people, we have many technology people that are -- will be hired and will support the ongoing product, and probably products yet to be decided on.